Premium Packaging Design With Paint on Press®
Paint on Press®, Arkay’s registered and trademarked technique, was developed to showcase the full graphic potential of our customers’ artwork. Using this advanced method, Arkay can amplify the artist’s design elements while refining and enriching them.
Luxurious packaging is at the heart of our customer’s brand identity. With Paint on Press, we provide our customers the sophistication their premium products require with the cost-effectiveness their budgets demand.
Arkay’s Quality PACKAGING SOLUTION
Paint on Press is a unique packaging solution that has become a valuable asset for our company and our customers. Several years ago, it was Arkay’s Chairman Emeritus Howard Kaneff who originally proposed this process as a way we could solve multiple challenges by literally “painting on press”. Now Paint on Press is a unique packaging solution that has become a valuable asset for our company and our customers.
At the start of the project, Arkay’s COO Walter Shiels meets with the client to understand what they want to achieve and to learn about the specific vision they have for their brand. They also discuss and evaluate options for improving design and packaging quality.
Once the art file is received by Arkay, the team holds a brainstorming session where the design is reviewed and ideas for making it more unique are discussed, including type of stock, coatings, and special effects. Next we divide the art into layers – printing and finishing – while simultaneously generating a menu of options aimed at augmenting the quality and uniqueness of the finalized 3D carton.
The painting itself takes place on our actual production equipment. We frequently test and present a variety of board types like mylar, hologram, sustainably sourced, bright whites, coated, and uncoated. We also show special effects such as diverse stamping, leaf, pearls, film laminations, inks coatings, and holograms, embossing, and any others the client requests. In addition, we can offer suggestions for improvement that we know will be effective, such as the use of sustainable packaging materials.
We encourage our own in-house operators to give input on using the equipment they work on to further benefit the project. At the same time, we invite the customer to join us on the floor so that they can see the process for themselves and understand how it enriches their box design.
Completed cartons are upgraded with all of the options, so they can be used for focus groups and leadership meetings before reaching a final judgement. Because the premium package design process is such a fluid one, artists and designers are encouraged to join us on press and offer feedback as the art is modified to show alternative graphic designs.
At the end of this process, there are often as many as 50 different options for consideration, and sales samples can be obtained during this time as well. With budgeting in mind, RFPs for all options are prepared in advance, with the added perk that Paint on Press can serve as a value-improvement for future cost reduction options.
Arkay’s Paint on Press is a distinctive and versatile methodology that benefits our clients and provides them with a better customer experience. Arkay is committed to high quality premium packaging for luxury brands and Paint on Press is another example of how we continuously seek perfection for the luxury products of the brands we serve.
ENHANCE YOUR BRAND PACKAGING DESIGN
WITH PAINT ON PRESS®